Posted: June 17th, 2022

Discuss target market, competition, and marketing strategy.

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Hello, Please conduct an executive summary for this assignment, all three parts are attached. Please discuss the 3 assignments discussed! TIPS TO WRITING AN EXECUTIVE SUMMARY The Five-Paragraph Formula for an Effective Executive Summary
An effective executive summary can be broken down into five key paragraphs. Paragraph 1: Provide an overview of your business.
As mentioned, you can get your readers thinking along the track you’d like them to by including a quote or statistic in the first paragraph of your executive summary. This first paragraph is also where you should provide the name and nature of your business, and relevant insights about your industry. Paragraph 2: Discuss target market, competition, and marketing strategy. Your second paragraph should include a clear and concise definition of your target market, and the need or pain point that your business will aim to solve. Next, outline the competitive landscape of your industry, and the advantage that your particular business possesses. Your marketing strategy should hinge on the three primary ways that you plan on reaching your target market. Focusing on just the three strongest points of your marketing strategy will maintain precision, and get your readers excited to explore the rest of your plan. Paragraph 3: Provide an overview of operational highlights. The third paragraph of your executive summary should provide operational highlights such as where your company offices will be located, whether or not you will incorporate or remain a sole proprietor, or whether you will serve as a brick and mortar or online business. Paragraph 4: Show forecasting.
Here you should make sales forecasting projections for one and two years after your business plan has been implemented. Calculate your break even point, and inform your audience of when you project to turn a profit. Paragraph 5: Detail your investment needs.
If your business requires financing, this is where you should go into detail about the investment needs of your business. The number you include here should be clear, and should align with your projections from the previous paragraph. You should now have the tools and knowledge to draft an effective executive summary to back up your online survey findings. Hopefully, this article has alleviated some of the overwhelming feelings that come with getting the ball rolling. Link: https://www.alchemer.com/resources/blog/how-to-write-executive-summary/

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