Posted: May 2nd, 2022

D‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍iscuss the implications that International Trade theories and Foreign Direct Investment theories have on its establishment chain

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D‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍escribe the company’s internationalisation process, using the Uppsala Model (Johanson & Wiedersheim-Paul, 1975), and discuss the implications that International Trade theories and Foreign Direct Investment theories have on its establishment chain. When the assessment is based on a case study, ensure that your arguments integrate the theoretical framework from the readings and lectures with the evidence from the case study. Source additional up-to-date secondary data about the company and/or the event in question, where possible, to support your analysis. Use headings to organise your work and a logical structure to present your arguments. Also make adequate and rigorous use of Harvard referencing style for citations and bibliography. Compulsory Readings: Greenberg, E., Hirt, M. & Smit, S., 2017, ‘The global forces inspi‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ring a new narrative of progress.’, McKinsey Quarterly. (Available online) Levitt, T 1983, ‘The globalization of markets’, Harvard Business Review, 61, 3, pp. 92-102. (Available from the library) Johanson, J, & Wiedersheim-Paul, F 1975, ‘THE INTERNATIONALIZATION OF THE FIRM — FOUR SWEDISH CASES’, Journal Of Management Studies, 12, 3, pp. 305-322. (Available from the library) Morgan, ., Katsikeas, ., 1997. Theories of international trade, foreign direct investment and firm internationalization: a critique. Management Decision 35, 68–78. (Available from the library) Porter, ME 1990, ‘The Competitive Advantage of Nations’, Harvard Business Review, 68, 2, pp. 73-93. (Available from the library) Ghemawat, P 2005, ‘Regional Strategies for Global Leadership’, Harvard Business Review, 83, 12, pp. 98-108. (Available from the libra‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ry)

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