Posted: April 20th, 2022

Does It Matter Where You Sell?

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Does It Matter Where You Sell?
Read the following articles:
Link:https://knowledge.wharton.upenn.edu/article/can-macys-save/
PDF: Can Macy’s Save Itself? – Click for more options
Link: https://knowledge.wharton.upenn.edu/article/e-commerce-consumers-can-retailers-meet-rising-expectations/
PDF: E-commerce and Consumers: Can Retailers Meet Rising Demands? – Click for more options
Some marketers feel that the image of the particular channel in which they sell their products does not matter—all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images—such as a retail store—can be critical and must be consistent with the image of the product. Please explain why channel images must be consistent with the brand image. In your discussion, use BOTH the text and both of the articles to support your position. Additionally, in light of the global pandemic, do you believe Macy’s will be able to save itself? Support your view with the text, articles, and outside sources.

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