Posted: September 16th, 2022
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The purpose of this assignment is to employ accounting principles and relevant business practices to evaluate a company’s performance and financial position through a comparison to industry data. Locate the Critical Thinking CT 10.4 problem at the end of Chapter 10 in the textbook. This will serve as the structure for your assignment. Begin by choosing two competing publicly traded companies from the list below. 1. Coca-Cola and PepsiCo 2. Walmart and Target 3. Nike and Adidas For the pair of companies selected, you will need to use each company’s stock symbol to locate the liquidity, solvency, and profitability ratios on the MSN Money website. As part of your research, you will need to identify each company’s stock symbol for the American market. Review the competing companies’ ratios provided at the MSN Money website https://www.msn.com/en-us/moneywww.msn.com . Navigate to My Watchlist and enter the name of the company in the Quote Search. Identify and select the correct stock symbol. Under the “Analysis” heading, use the Growth, Profitability, Price Ratios, Financial Health, Trading Statistics, and Management Effectiveness information to complete a 750-1,000 word comparison addressing the following: 1. Evaluate each company’s liquidity relative to its competitor using at least three ratios 2. Evaluate each company’s solvency relative to its competitor using at least two ratios 3. Evaluate each company’s profitability relative to its competitor using at least three ratios Note: You will be assessed on your ability to evaluate each company’s performance based on the information provided at MSN Money. You do not need to calculate the ratios for individual companies or the industry averages. Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. CT10.4 You can use the Internet to employ comparative data and industry data to evaluate a company’s performance and financial position. Instructions Identify two competing companies and then go to the MarketWatch website. Type in the company name in the search box (e.g., Best Buy) and then use the information from the Profile tab to answer the following questions. Evaluate the company’s liquidity relative to the industry averages and to the competitor that you chose. Evaluate the company’s solvency relative to the industry averages and to the competitor that you chose. Evaluate the company’s profitability relative to the industry averages and to the competitor that you chose. Rubric Evaluation of Liquidity, Solvency, Profitability Explanation includes all elements. A thorough and comprehensive evaluation of two competing companies is achieved at the highest level. Data and appendix clearly and accurately represent findings. Clear and convincing argument presents a persuasive claim distinctively and compellingly. All sources are authoritative. Sources are completely and correctly documented, as appropriate to assignment and style, and the format is free of error. Conclusions drawn from data are valid, clearly stated and supported, and demonstrate high-level analysis of the issues.
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