Posted: February 10th, 2022
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Learning Goal: I’m working on a marketing exercise and need an explanation and answer to help me learn.You need to share one good and one bad example (one of each) of any type of communication effort (your choice).You need to share a picture, screen capture, or a video you took. That means you cannot search for good/bad examples on a search engine and post them as yours. Posting non-original content will be considered cheating.you need to include the following information When and where was the content acquired.
In one sentence, explain what the campaign is about
Evaluate the communication objective of the ad.
Assess the target market, the communication targets, and how you arrived at that conclusion.
Explain what is the unique selling proposition
Tell your perspective about the company positioning
Identify the type of creative appeal the company uses, and evaluate its appropriateness.
Provide a general critique, including your perspective on the effectiveness.
Provide recommendations on how this communication effort can be further improved
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