Posted: April 7th, 2023

For the Individual Projects in Unit 2, 3 and 4 all you have to do is choose a co

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For the Individual Projects in Unit 2, 3 and 4 all you have to do is choose a company that uses many forms of marketing and is listed in the Dun & Bradstreet Directory. You will complete the different aspects of a marketing plan in the first 2 parts of the assignment and then bring these together for the last part of the plan for the Unit 4 Individual Project assignment.
To help you get started for the Unit 2 Individual Project assignment, once you have chosen a company, you simply want to write a company overview that covers:
Briefly introduce the company and describe the main line of business of the company.
List one sentence each on how finance, accounting, economics, and management impact the marketing plan outline.
You then want to write an environmental analysis that completes the following:
Provide a paragraph on this company’s global environment, including the legal and ethical political, economic, socio-cultural, and technological environments from the information found in the Dun & Bradstreet information and company’s website.
And please remember, the mechanics of the assignment include:
Title page: The title should be in all capitals.
Length: 1 page minimum
Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 3 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
Reference page: References that align with your in-body academic sources are listed on the final page of your paper. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.
Please let me know your questions and remember that I am here to help.

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