Posted: August 19th, 2022

For this week’s discussion, analyz environmental factors that impact real-world marketing strategic decisions for Uber technologies inc.

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Overview: According to Kotler and Armstrong (2018), marketing is “the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return”.
For this week’s discussion, analyz environmental factors that impact real-world marketing strategic decisions for Uber technologies inc.
Review the uploaded/provided textbook chapters and the associated case study in Strategic Marketing (Abratt & Bendixen, 2018)
Use the textbook chapters and case study content as a starting point, but feel free to extend your environmental analysis beyond the case content.
Brainstorm microenvironment, macroenvironment, and global marketing environment factors that impact the Uber technologies inc. In your initial post, share 2-3 environmental forces (not already identified) and discuss how they affect marketing decisions.
For this discussion post topic,
Identify 6 environmental forces and discuss how they affect marketing decisions.
The discussion post must be a minimum of 275 words of paragraph body (excluding title page, topics/questions & reference page) & all sources must originate from the United States (except sources provided/uploaded).
The discussion post must use the provided/uploaded “Discussion Post Template.docx”.
The discussion post must use the provided/uploaded sources.
The discussion post must address each of the above elements of the topic. Discussion post must reflect a firm grasp of the uploaded material.
The discussion post mechanics of style should enhance content understanding and writing skillfully supports the message and is in required format.
The discussion post must address the order instructions; there should be evidence from a valid, external source from the United States.
The information should be properly cited and referenced using the APA 7th edition and the information presented must be evident in the cited and referenced material and the referenced sources must have an attached URL or DOI (except sources provided/uploaded).

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