Posted: November 2nd, 2022
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We need to make a mission statement for a fictional skincare company called SAFI Skincare .
Class is looking for standout mission statement to be presented .
Must entice people to buy into the idea and branding of the brand . Must entice
Background and points :
Full body care line – body butters , sugar scrubs , gel soaps , candles , into home living
Created in Oakland California in 2019.
Safi skincare
Safi – Swahili for pure , rich and untainted
Sourced on Uganda Africa
Babiyre Kaddu – Ugandan American woman’s
Anissa Laval Kiyemba / Ugandan Panamanian American woman
Ugandan American women who want to show the beauty and richness of ingredients .
Talk from our mothers from our grandmothers and continued generations
We saw our generations of jaja’s (grandmothers) take care of there skin with pure ingredients and recipes
The depth of knowledge we want to pass on , the stories over mixing these recipes we would like to tell …
Our mission is educate everyone on pure skincare routine – healthy skincare that powerful and seen with each application
“Skin care that’s more than skin deep”
“Soak in Safi”
Main ingredients – include only a few
She’s butter
Mango butter
Organic Cocoa Butter, Organic Virgin Shea Butter, Organic Mango Butter, Organic & Fair Trade Virgin ,Coconut Oil, Virgin Organic Avocado Oil, Virgin Organic Pomegranate Seed Oil, Lime oil, Virgin Organic Rosehip Seed oil, Organic Golden Jojoba Oil, All 8 types of Vitamin
virgin African Nilotica Shea Butter
Pomegranate Mango Butter
Golden Hour Emollient
Blueberry Seed Butter
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