Posted: September 4th, 2022

“Google’s mission is to organize the world’s information and make it universally accessible and useful. Our company has packed a lot into a relatively young life. Since Google was founded in 1998, we’ve grown to serve millions of people around the world”. 2. Develop an improved mission statement for the company, following the chapter guideline.

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The purpose of this assignment is to provide you with the chance to evaluate Google’s mission statement and to develop an improved mission statement for the company. This activity corresponds with learning objectives 5, 6, and 7 of the lesson. 1. Critique Google’s mission statement :
“Google’s mission is to organize the world’s information and make it universally accessible and useful. Our company has packed a lot into a relatively young life. Since Google was founded in 1998, we’ve grown to serve millions of people around the world”. 2. Develop an improved mission statement for the company, following the chapter guideline.
***Objectives
After studying this chapter, you should be able to do the following: 1. Describe the nature and role of vision statements in strategic management. 2.Describe the nature and role of mission statements in strategic management. 3..Discuss the process of developing a vision and mission statement. 4. Discuss how clear vision and mission statements can benefit other strategic-management activities.
5. Describe the characteristics of a good mission statement. 6.Identify the components of mission statements.
7. Evaluate the mission statements of different organizations and write effective vision and mission statements.

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