Posted: July 12th, 2022

How did Wal-Mart’s original strategy of locating stores in small rural towns help the company to achieve a competitive advantage?

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Please read Case 10. Wal-Mart Stores (in the textbook) and answer the below case questions:
Q1. How did Wal-Mart’s original strategy of locating stores in small rural towns help the company to achieve a competitive advantage?
Q2. How would you describe Wal-Mart’s business-level strategy and business model?
Q3. Once Wal-Mart had saturated the opportunity presented by small towns, how did the company keep growing?
Q4. What criticisms can be levelled at Wal-Mart’s business practices? How might the company respond?
Q5. How should Wal-Mart respond to the rise of online shopping, and Amazon in particular?
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