Posted: February 4th, 2022

How technology, Apple, and other factors drove change in the music industry

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• How technology, Apple, and other factors drove change in the music industry
• How this “set the stage” for broader media industry changes and
•  Why you think these major changes shook an industry and forced change.

You may use some of the information discussed in class, but the majority of your content should be researched. Please cite your sources.· There’s no “right answer” or “silver bullet” response here rather, I would like to read your strategic and analytical thinking and business understanding of how and why these major changes took place (and continue to take place). ·

Please note that this exercise is not a platform for personal stories or personal perspectives, such as one’s “love of music”—rather, please analyze this as you would any other industry and please maintain a business-oriented, objective, and professional perspective to your written assignment. ·

If you would like, you can finish your paper by predicting changes based on a current event. Your paper must have an introduction (with a thesis statement), body paragraphs as needed, and a conclusion.

Grading Criteria for Written Assignment 

1. · Understanding of Subject Matter- How effectively and comprehensively did the student demonstrate their understanding of the subject matter, its relationship to the business community, issues posed, and their analysis of those issues.·
2. Effectiveness of Research – As evidenced by the Bibliography of sources utilized to draft the paper. Your paper should be no more than three (3) pages long, 12-point Arial, with footnotes, and a complete Bibliography. It should be written with the same level of excellence you would use for a paper you would give to your employer, your supervisor, or anyone who can seriously affect your career or life.

Requirements: 3 pages

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