Posted: October 27th, 2022

Identify two of your competitors and name them.

Place your order now for a similar assignment and have exceptional work written by our team of experts, At affordable rates

For This or a Similar Paper Click To Order Now

Consider a company you are a part of and the family of products your company offers to the marketplace. If you are not part of a company, then choose one to work with.
In no more than five sentences describe the company and what the product offerings are. For example, does your company produce consumer electronics? Perhaps, it is in the clothing industry? Could it be in consumer consumables, e.g., beverages, snack foods, etc? Note that moving forward, when reference is made to “your company”, this is the company you will focus on and work with. Anticipating that you will be pulled into the innovative product development process, conduct a market analysis.
Identify two of your competitors and name them.
For each competitor, conduct a SWOT analysis, i.e., determine (i) their strengths, (ii) weaknesses, (iii) opportunities, and (iv) threats, using the template included in this week’s resources.
Discuss your findings.
In your ongoing effort to gather marketing intelligence on your competitors, include a description of (a) the market size, (b) market segments, and (c) any external factors that can impact the market you three companies compete in (e.g., economic, seasons, etc.)
Note for parts (a) and (b) focus only on your competitors.
Now consider your own company.
How many different segments are you targeting with your present product offerings?
Describe the demographics, lifestyles, purchasing power, buying patterns, etc. for each segment.
Length: 4 – 5 pages, excluding cover and reference pages.
References: Include a minimum of 5 scholarly references.

For This or a Similar Paper Click To Order Now