Posted: September 16th, 2022

If not, why?

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Research the history and business model of Southwest Airlines. Based upon your research, detail how and why Southwest has grown to become one of the nation’s largest passenger airlines. Compare the Southwest model to its competitors. What are its strengths, weaknesses, opportunities and threats? Based upon your research, do you believe Southwest has a long-term competitive advantage? If so, why. If not, why? Depending upon your opinion, what steps should Southwest take to maintain their commercial viability in the future.
Be advised, this is not a report on Southwest. This assignment is a critical analysis of your research. Please keep this in mind while developing your paper.
Students are required to use APA Style for their references and sentence structure.
Your work should include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title and the date. Your work should be 5-7 pages not including the cover page and reference.

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