Posted: February 7th, 2023

In this assignment, my group in my master’s studies “MA Cultural Policy & Arts

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In this assignment, my group in my master’s studies “MA Cultural Policy & Arts Management” and I have been asked to build a business plan for a company, which we need to suggest the idea concept’s from scratch.
The company has to be a company that operates in art and culture only.
After many discussions, it was decided that my group’s idea would be a company called: “SPARC – Creative Solutions” that would operate in Dublin in, Ireland.
The company provides creative services to customers, including many hi-tech companies in Dublin.
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Please review the company descriiption and then read what is required at this stage:In this task a group of students have to deliver an:
• Interim report verbally, to get a vague feeling for the pitch experience.
• The audience at this stage will be the class and possibly another faculty member.
• The class and role is to give you feedback, ask helpful questions, and assist you in clarifying your ideas.
• Your concept should be refined at this stage, and your research is well underway.
• Please prepare a five-minute presentation to introduce the following:
•Your big idea
The main idea is: “Using the arts in business to inspire creativity and innovation by our company which is base based in Dublin – Ireland”
•Concept suggested name
SPARC – Creative Solutions

• What and How: a short outline of what it is/does/how it works
Our company “SPARC – Creative Solutions ” will deal with big tech companies in Ireland, providing them create solutions in 3 different disciplines:
1. Assistance to the companies’ development team in developing creative ideas and solutions, which are on the company’s agenda, in various endeavors, simulating “science fiction” and brainstorming. It can be through a theater performance; it can be through a song, a stand-up comedy show, and even a brainstorming session that combines people from the company’s development department with open-minded artists.
2. Assistance in forming the Organisation staff by introducing positive values and energies through plays and interactive shows concerning the companies’ organizational problems. That should be done in intensive cooperation with the company’s corporate consultants.
3. Providing artistic services for the companies in a way that will contribute directly to the formation of the company’s team while adapting the creative activity to the type of company and the field in which it is engaged. Here the main goal is an artistic entertainment activity like theater plays, musical shows, DJ parties, etc.
Mission/Vision
• Theory: Art in business (expand more on this)
• Examples of how it’s been used in the past – (comedy, theatre workshop, etc.)
• We would partner with performing artists, approach businesses, and offer services to help them further their goals.
• Target companies in transition periods, striving to tackle large projects or updating their strategic plans.
• Offer workshops and consulting.
• Use the arts to spark creativity and innovation to lead a team down successful paths.
•Why:
A summary of the research undertaken to date. We expect studies from online searches/industry articles, key informants, etc.
As well as some evidence of market research. This should demonstrate that you are expanding your understanding of the environment and issues particular to your chosen business.
(Strong suggestion: Identify five potential customers, talk to them, and indicate how you will respond to the findings).
The Task :
Audience and customer profiles and next steps, mapping the work plan
Possible references:
Formica, P. & Edmondson, J. 2020, Innovation and the arts: the value of humanities studies for business, Emerald Publishing, Bingley, England.
Schiuma, Giovanni. The Value of Arts for Business, Cambridge University Press, 2011. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/ucd/detail.action?docID=713069.
Kulhan, B. & Crisafulli, C. 2017, Getting to “yes and”: the art of business improv, Stanford Business Books, Stanford, California.
ROTHOUSE, M. J. 2020. Facilitating Team Cohesion and Collaboration. A Mindful Approach to Team Creativity and Collaboration in Organizations Creating a Culture of Innovation.
CROSSAN, M. 1997. Improvise to Innovate. Ivey Business Quarterly, 62.
Using arts to spark creativity and innovation and business – provide workshops to help businesses achieve their goals through arts based methods
Example: using theatre to work through emotional work problems
Using artists to host creative workshops to spark creativity with businesses constructing strategic plans, etc.
Also good for team building workshops
Websites:
https://www.healingcreations.ie/corporate-workshops.html (Ireland
https://st-artamsterdam.com/workshops/art-workshop-for-corporate-team-building/ (Amsterdam)
https://artfulcollective.co.uk/about-us/ (UK)
https://www.artjam.ie/about (Kerry, Ireland)
https://rangde.studio/corporate-art-workshops/ (South India)
https://www.creativityatwork.com/arts-in-business-applying-the-arts-to-organisational-learning/
https://www.abbeytheatre.ie/experiences/theatre-skills-for-business/ (Abbey Theatre Ireland Theatre skills for business)
Remote working and getting employees back into office/ improve team cohesion
https://www.forbes.com/sites/billconerly/2022/11/16/how-to-get-employees-back-in-the-office/?sh=3097ddf9d75e
https://www.census.gov/data/tables/2017/demo/popproj/2017-summary-tables.html
Benefits of returning to office:
• Hard to quantify
• Easier to measure quality/productivity of customer service etc in office
• Does the office actually improve productivity?
• Low labour force growth predicted
• Changing attitudes to work
• incentives – career advancement, training,
• ‘A business with employees working remotely might sponsor lunches at a convenient locations.’
• ‘The cost of office space will come up in many discussions, such as do we want to have all that office space that’s only needed once a week. For knowledge workers, though, the cost of office space is trivial compared to the productivity of the workers. Even a small benefit to employee retention and creativity will more than pay for the cost of the physical space. Similarly, small perks like lunch or beer after work are small costs relative to the value of engaged employees.’
https://hbr.org/2022/09/to-get-people-back-in-the-office-make-it-social
• Biggest appeal of returning to office is social time
Repurposing office space:
https://www.forbes.com/sites/deborahlovich/2023/01/25/dont-fret-about-empty-office-space-repurpose-it/?sh=38cb67635d39
https://www.booqed.com/blog/five-ideas-to-make-use-of-empty-office-space
https://www.brinknews.com/what-should-we-do-with-all-the-empty-offices/
https://www.nytimes.com/2022/12/27/business/office-space-glut-reuse.html
• Film sets
• Artist studios
Digital growth hubs (Dun Laoghaire) : https://irishtechnews.ie/converting-vacant-buildings-to-digital-hubs/
https://www.citizensinformation.ie/en/employment/employment_rights_and_conditions/health_and_safety/working_at_home.html#:~:text=You%20do%20not%20have%20a,to%20agree%20to%20the%20request.
New tentative Bill gives citizens legal right to work from home if passed by government
Profitability:
• Office space has higher value than residential space (Irish Times article)
https://www.irishtimes.com/culture/art-and-design/can-dublin-s-office-blocks-be-turned-into-housing-1.4468381
Average office rents in Dublin: https://dublin.ie/invest/move-your-business/commercial-space/
Grey Space- office space that is leased but not being used
https://www.irishtimes.com/business/2023/01/12/a-third-of-dublins-office-space-lies-dormant-as-tech-giants-cut-jobs/
Location Collective- https://www.location-collective.co.uk/find-production-space/
Corporate Philthropy
https://www.bnpparibas.ie/en/a-responsible-bank/philanthropy/
m-co consulting firm in Dublin: https://mco.ie/about-m-co/

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