Posted: April 8th, 2023

In this assignment, you will develop a detailed report for the directors of Peta

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In this assignment, you will develop a detailed report for the directors of Peta-Marron on current performance and make original recommendations for the expansion of the business into the Australian market. This section will require you to:
– Introduction
– Our business’s impact on Sustainability Development Goals (SDGs)
– Business opportunities
– Business strategy.
The company’s brief
Welcome to the Peta-Marron corporation!
We are a new business that commenced operations in Marronia rather unintentionally in 2010. Following a casual get together over a chocolate biscuit or two, we saw an opportunity to sell our mother’s recipe chocolate biscuits (using the special strain of cacao that only grows in the hills of Marronia) and make a bit of money. We consequently started producing and selling locally, and the uptake was extraordinary.
Unfortunately, while our start-up business has been successful, our attention to detail in terms of generating financial reports has been rather lax—in fact, we are yet to produce even our first set of financials! Nonetheless, we are confident in our product, and believe tapping into a ‘western market’ will be our cash cow! Consequently, we are now looking to expand our market to Australia as our first step to internationalisation.
We are looking to you as our consultants to provide a comprehensive report covering the following:
Our business’s impact on SDGs.
Business opportunities.
Business strategy.
Our directors are acutely aware that consumers these days are worried about sustainability. To do our part, we wish all of our activities in Australia to be sustainable. Our directors are very excited to hear about the SDGs in recent times and wish to really join in this movement. As such, we would like you to consider sustainable development issues and report on actual and/or potential ESG factors.
Your team is to prepare a comprehensive report, including recommendations for us to bring our exciting product to Australia. Remember, we need to reinforce our appreciation of sustainability and the SDGs to the Australian public, as our directors believe it can make a strong and lasting impression of our product, and help ensure our long-term competitiveness.
Further important information on the Peta-Marron corporation and the nation of Marronia can be found via the following attachments:
– Country information
– Company information
– Interview with VP of Peta-Marron
Your research should be used to develop a detailed report on the organisation’s current performance, and make original recommendations, for expansion into the Australian market.
Reports are used in many fields to communicate information in an organised and structured way. They are prevalent within business environments and thus form an authentic assignment task. An employee who can analyse issues and provide solutions, backed up by evidence, is a valuable asset for any organisation.
When completing this assessment, you should discuss and analyse your findings, drawing on further scholarly literature where relevant. Based on your understanding of the SDGs and your observations of the organisation’s activities, write a report that critically analyses the organisation’s performance and outlines specific and original recommendations to improve outcomes for both the organisation and society.
I have attached a template of what other report might look like. Please note that not the entire report is relevant for this task, only until the business strategy section

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