Posted: October 22nd, 2022
Isbn.13: 978-0-134-32483-8
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***INTERNATIONAL BUSINESS MANAGEMENT COURSE***
Summarize standardization and adaption of international marketing and examine their key components. Assess why standardization and adaption are considered a balancing act.
TEXTBOOK:
(H) International Business: The New Realities
S. Tamer Cavusgil, Gary Knight & John R. Riesenberger, 2016
Pearson
ISBN.13: 978-0-134-32483-8
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