Posted: February 20th, 2022
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Learning Goal: I’m working on a internet marketing writing question and need an explanation and answer to help me learn.Sarah Key Books (http://sarahkeybooks.co.uk/about/) is in need of a digital transformation. Research about the company and become familiar with it, its values. Develop a report in which you include: Introduction to the company: core values, products and strategy Digital challenges that they currently face: what are some strong points and weak points of their digital aspects, what digital skills need to be developed to overcome the threats or challenges that this business is facing? Digital channel management: what channels will they use and why Project management: how do you recommend that they keep all their channels covered? What tools and software do you recommend that they use? Who would oversee the maintenance? Digital communication: what tone will they use and what does this say about their business and brand? Digital design: create a graphic example of one of their digital channels, what the layout would look like (website, instagram profile, facebook post, etc) explain why that is an adequate approach Calendar – visual data: explain how long it would take them to apply these strategies and include a visual element to represent the calendar Conclusion: why is digital transformation important for this business?1700 words
Requirements: 1700 words, 4 references, harvard style
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