Posted: May 14th, 2022

. Looking into AI interactive marketing experience in online, multichannel, and omnichannel activities. How is AI used for brand management and understanding consumer sentiments?

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. Looking into AI interactive marketing experience in online, multichannel, and omnichannel
activities. How is AI used for brand management and understanding consumer sentiments? What
are emerging issues and newly developed applications associated with the rapidly expanding field
of AI in the context of interactive marketing? How to develop cost-effective AI-enabled
marketing strategies? How to scrutinize the potential dark side of applying AI interactive and
personalized technologies that influence privacy, security, and consumerism?

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