Posted: April 22nd, 2022
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Marketing Statistics
Assume you are the cereal brand manager of Kellogg national brand.
Conduct statistical analysis with the table in the attached resource file as the available data. That is, identify desired outcome, compute the appropriate metrics, infer findings/ results and develop insights. Based on the insights, recommend actions that Kellogg can take to achieve the desired outcome. Briefly state how you would measure impact.
Short Report with an executive summary and the Elements in the template below. An exec summary is a brief but powerful up-front specification of the key findings, insights, implications, and impact both to get the audience interested and to give them a gist of the findings in case they don’t have the time to read the full report.
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