Posted: May 10th, 2022

“Marriott International: The Next 90 Years”

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H‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ello, Kindly note that the case name is “Marriott International: The Next 90 Years” and please note that all answers need to be logic answers and no need for any outsources. 1- What kind of industry structure best characterizes Marriot (Is it Market power, or Monopolistic, or Perfect competition)? •one course concept that you will use to explain (Hight threat of entry, substitutes, rivalry, supplier power, buyer power) •use the concept to explain your answer(40 words) •data from the case that supports your contention(100 words) 2- Is Airbnb more of a platform or a merchant? (100 Words). 3- Does Mariotte have a consistent strategy (Interna‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍l consistency, External consistency, dynamic consistency)?(150 words). 4- Talk about the Mariotte competitors (Porter’s 5 forces – substitutes) (100 words). 5- Talk about Mariotte’s capabilities (Valuable, Rare, Inimitable, Non-substitutable) (100 words). 6- Check Marriot appendix (Revenues and Prices) and provide evidence from the case and possible explanation. (<150 words). 7- Do you agree that Airbnb represents a classic “Christensen disruption” of the hotel market? Underline the critical criteria for making your choice. (100 words) 8- If you were in charge of Marriot, how would you respond to Airbnb? Make sure please your logic ‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍is clear. (250 words)

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