Posted: May 11th, 2022
MEGATRENDS, COCA COLA AND IKEA Megatrends
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MEGATRENDS, COCA COLA AND IKEA Megatrends: 1. Demographic and/or social change 2. Resource scarcity and sustainability 3. Climate change and sustainability 4. Government and Economic policy • An introduction to the megatrend and your evaluation of the impacts it has in general • Outline of your analysis of 2 organisations who is impacted by this and outline the innovations in this area to over-come the challenges in order to secure market share and sustainable competitive advantage • Your reflections and insights of the future of this megatrend and how this will impact you as future managers and leaders • Conclusion to include evaluation of the future horizon for the business landscape in relation to the megatrend ESSAY TITLE Evaluation of the [insert name of your chosen megatrends area] megatrend(s) and how this impacts the business landscape. INTRODUCTION You should include a general introduction to megatrends, why these are important and the impacts they have. You should include an outline of what is going to be covered within the essay word count 400 MAIN BODY There are two main areas to cover within the main body: FIRST: You should start by outlining which megatrend(s) you chose and why and giving a more in-depth analysis of it You should breakdown the main areas of the impacts these megatrend(s) have and an evaluation of the implications of this. You should use real-world examples, which can be both organisational and national level, of how these are being overcome and an evaluation of how successful these strategies have been in ensuring sustainable solutions and how these maintain competitive advantage Throughout this you will be using a wide range of academic sources to back up your academic arguments/introduce theories which are appropriate for your chosen area word count 1200 SECOND: Your reflections and insights of the future of your chosen megatrend(s) and how this will impact you as future managers and leaders. word count 500 CONCLUSION You should look to provide a overall summary of your discussed megatrend(s) alongside a short evaluation of the future horizon for the business landscape in relation to general megatrends. word count – 400 words A broad range of academic sources should be used including journals, articles, books and credible web information from leading professionals/experts in this area. written in 3rd person. MAIN SOURCES SOME SOURCES • Boddy, D. (2014) Management: An Introduction. (6th Ed). Harlow: Pearson Education. • Additional Reading • Griffin, Ricky W,; Pustay, Michael W. (2019) International Business: a managerial perspective. Ninth, global edition. Harlow: Pearson Education. • Jones, G. & George, J. (2016) Contemporary Management. (9th Ed). New York: McGraw Hill. • Triana, Maria del Carmen. (2017) Managing Diversity in Organisation: a global perspective. (4th Ed). New York: Routledge.
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