Posted: May 16th, 2022

My business is Starbucks. They competitor for the paper will be Dunkin Donuts.

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My business is Starbucks. They competitor for the paper will be Dunkin Donuts.
Using the business you posted on the discussion board, research how one of the business’ competitors is using the Internet. Provide a description of the competitor’s use of the Internet: e.g., webpage, social media, mobile apps. Compare and contrast the way your business uses the Internet to how the competitor does. What seems to be the competitor’s strategy? How does your business’ use of the Internet vary from the competitor? How could your business use information technology differently, consistent with the business’ generic strategy (cost leadership, differentiation, or focused strategy), to be more effective than the competition.
This paper must follow the formatting guidelines in The Publication Manual of the American Psychological Association (2020), (7th ed.) using Times New Roman 12-point font. The paper, as the minimum, must contain:
A title page
Two to three pages of text-based content
One or more reference pages
Links for your business and the competitor in a separate section on the reference page
Please note, a title page, reference page(s), appendices, table of contents/figures, tables and figures are not considered content. APA formatting assistance may be found at the Purdue University Online Writing Lab (Links to an external site.) or you may contact the Student Success Center (Links to an external site.) for tutoring and writing resources

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