Posted: June 9th, 2022

No plagrarism Turnitin Report RequiredNo redundancy Do not write questions on

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No plagrarism
Turnitin Report Required
No redundancy
Do not write questions on the paper- simply write PART A and PART B
MUST use ONLY and ALL source attached on file and below which is a total of 4 sources.
https://learn.g2.com/4-ps-of-marketing
https://www.fool.com/the-ascent/small-business/email-marketing/articles/principles-of-marketing/
Overview
You are a regional marketing director of a theme park in the southeastern United States. The chief marketing officer (CMO) of global operations of the theme park group wants you to lead the marketing response to a recent safety incident that has affected the brand globally. You are tasked with designing a phased marketing strategy for reopening all parks in the group while addressing the organizational goals of maximum safety, effective crisis communication, improved customer satisfaction, and increased profit potential.
create a short report for all other regional marketing directors to help them understand the role of marketing in creating and sustaining customers’ brand loyalty.
Specifically, address the following criteria:
PART A
Explain the role of the four Ps of marketing in creating and sustaining brand.
1. How does product (theme park services) from the four Ps of marketing reassure existing customers and invite new ones? Explain.
2. How can price (entrance ticket, services, and food and beverage costs) from the four Ps of marketing be used to generate new customers and motivate existing ones? Explain.
3. How can place (location and ambience of the parks) from the four Ps of marketing restore and enhance confidence of customers in the brand? Explain.
4. How can promotion (events, outreach programs) from the four Ps of marketing create additional traffic and more engagement? Explain.
PART B
Explain the benefits of customer loyalty to the brand.
1. Determine the benefits of brand loyalty in reducing marketing cost.
2. Explain how brand loyalty can be used to create a barrier to entry for the new competitors.
3. Explain the how brand loyalty can help overall financial performance.

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