Posted: January 19th, 2023

Omni-channel marketing is not a very new concept. Payne et al. (2017) believe th

Place your order now for a similar assignment and have exceptional work written by our team of experts, At affordable rates

For This or a Similar Paper Click To Order Now

Omni-channel marketing is not a very new concept. Payne et al. (2017) believe that omnichannel marketing has two pillars: where and how customers get information as well as how transactions are fulfilled. In order to understand what is available for a company to do marketing online and off-line, I put this Case Analysis together for your information. There are three parts of this assignment: 1. Experiential marketing. a. Read the attached articles on Experiential Marketing:
b. Watch the video “Unlock the 007 in you” again. https://www.youtube.com/watch?v=5T6BCHCk6QY
c. Answer the following questions:
What does “Experiential Marketing” mean to you? (Please use your own words not quoting from the above sources)
Analyze the “Unlock the 007 in you” video and discuss how Coca-Cola utilized the experiential marketing approach in promoting its product. How could you apply “Experiential Marketing” in promoting your client?
2. Trends in Marketing of 2023 a. Watch https://www.youtube.com/watch?v=6_5gO4XNoLg
b. Summarize the video and pick two marketing strategies that your company Tokyo1 in Midland TX could use. Justify your choice. MY COMPANY IS Tokyo1 in Midland TX (sushi/Habachi)

For This or a Similar Paper Click To Order Now