Posted: September 12th, 2022

Opportunity and issue analysis.

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The marketing plan has a profound effect on an organization’s marketing communications. It helps managers analyze and improve all company operations, including marketing and advertising programs. It defines the role of advertising in the marketing mix. It enables better implementation, control, and continuity of advertising programs and it ensures the most efficient allocation of IMC dollars.
Because marketing drives a company’s income, the marketing plan may well be its most important document. The marketing plan assembles relevant facts about the organization, its markets, products, services, customers, competition, and so on. It forces all departments to focus on the customer.
For this assignment, you need to conduct secondary research for one of the following shoe companies: Nike, Adidas, Under Armor, Sketchers, Christian Louboutin or Gucci. You must focus only on the shoe business. Then, complete a situation analysis for the brand’s shoe business.
Your situation analysis should address the following points:
1. Product situation. Determine your current product. You may want to view this definition in parts such as the core product and any secondary or supporting services or products that you sell. Viewing your products and services separately helps determine how each relates to your core clients’ needs.
2. Competitive situation. Analyze your main competitors and determine how they compare to your business such as competitive advantages.
3. Distribution situation. Review your distribution situation in terms of how you get your products to market, such as through distributors or other intermediaries.
4. Environmental factors. Determine the external and internal environmental factors, which can include economic or sociological factors that impact your business’s performance.
5. Opportunity and issue analysis. Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to determine any strengths, weaknesses, opportunities, and threats that may affect your business and its performance.
Your analysis should be about 500 words long.

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