Posted: March 12th, 2023
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Please read chapter 8 from the text book since its tied with this assignment. Once you’ve read chapter 8, I’ve attached a file bellow named “Nestle” to complete the assignment.
Element 1:
Answer the following in a well written comprehensive answer (no less than 450 words, no listing or use of bullets).
What strategy does Nestle follow in emerging markets? How does it differ from their strategy in developed economies? (Specifically, discuss whether it is a global, localization/regionalization, or transnational strategy for each market). Provide specific evidence to support your claim from the case.
What do you believe is their overall strategy worldwide? (Again, specifically, discuss whether it is a global, localization/regionalization, or transnational strategy). What evidence in their management do you find to support this?
Element 2:
Cite a concept/idea/data from the chapter we are covering this week to support your answer. Include the page number in parenthesis and make sure it is clearly explained what you are referring to within the text.
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