Posted: March 17th, 2023

Question to answer: How is the development of technology impacting the shopping

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Question to answer: How is the development of technology impacting the shopping experience of customers in the fashion industry?
Divide the research paper in two parts: introduction and literature review
Introduction (around 1000 words) :
– Background of the research (such as history of technology in the fashion industry from customer shopping experience)
– Rationale of the study
– Aim and objectives
Literature review (around 3700 words using as many sources as needed. It needs to be very detailed and have relevant sources more specifically academic journals)
It should be divided into three parts each with one technology impacting the shopping experience of customers in the fashion industry:
1. Use of Virtual and augmented reality tools such as virtual fitting rooms
2. Use of self check out technology like automated cashiers
3. Use of artificial intelligence tools such as Chatbots and touchscreens to match customers with the right products
Other things needed:
– In text citations using Harvard referencing
– use as many sources as needed to make it very detailed and to show there was a lot of reading from academic journals

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