Posted: November 14th, 2022

Research at least two academic or business articles that discuss the firm and this specific behavior/decision.

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The article we read for the discussion board post ended with an interesting quote:
“Today, if you’re inconsistent, you’re toast. You’ve got to stand for something, and you have to make sure that your behaviors and your values guide you through the decision-making process.”
Assignment:
With the quote above in mind, think of a company or organization that has acted in line with their values and discuss how this has helped or hindered them in the market as well as impacted public perception of the firm/organization. Research at least two academic or business articles that discuss the firm and this specific behavior/decision.
Write a SHORT PAPER that incorporates the following elements:
a) Provide a brief overview of the firm and the behavior which had a positive or negative social impact.
b) Provide a discussion regarding either the positive or negative impact of their behaviour, including it’s impact on the firm and on public perception of the firm.
c) Make sure to incorporate material from your articles into your short-paper to support your position using appropriate APA citations. Paper should be 2 to 4 pages (max), double-spaced. NOTE: Ensure you properly reference and cite your sources in your paper using appropriate APA reference and citation formatting.
Your assignment is due before midnight on Sunday.

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