Posted: June 2nd, 2022

Research the Southwest Airline Company

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Research the Southwest Airline Company and write an
essay based on the concepts learned this
week. Thessay should be two pages, double-spaced with proper
references and adhere to citing format per APA guidelines. Use at least two to three scholarly sources with intext citations supporting the essay. Don’t forget to
include a cover page, introduction, body, and conclusion for the essay.
Review the company’s information from its website and respond to the following in an essay format:
From your assessment of Southwest Airlines, identify and describe in detail two of Porter’s generic competitive strategies Southwest has been using.
Assess Southwest’s opportunities and threats.
Describe a plan for implementing two opportunity strategy.
Explain two current threats that potentially could threaten Southwest’s business operations.
Now that you’ve identified one of Porter’s competitive strategies and assessed Southwest’s opportunities and threats, describe two recommendation for Southwest to be more competitive in a global market.

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