Posted: February 3rd, 2022

select a product-centric firm and create a set of consumer -centric intellectual property assets.

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Learning Goal: I’m working on a business question and need a sample draft to help me learn.1. Using the Brandstorming Case in Chapter 1 as a guide, select a product-centric firm and create a set of consumer -centric intellectual property assets.2. Imagine that you are the brand manager for Coach (as luxury handbag and accessories firm) . The CFO has suggested that the firm could increase margins by having products made in China. Would you approve of this? If not, what would you suggest? Explain your rationale.REMEMBER TO FOLLOW THE APA format for all written assignments. please at least 3 references.
Requirements: in total of 2-3 pages plus title page and reference

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