Posted: April 8th, 2022

Should HubSpot scale their business using only inbound marketing techniques?

Place your order now for a similar assignment and have exceptional work written by our team of experts, At affordable rates

For This or a Similar Paper Click To Order Now

Please read the case and answer the following questions –
1. Vision (concentrate on this):
According to HubSpot, the emerging Web 2.0 technologies have changed the basic rules of marketing (academic reading). Is that true? And, should HubSpot scale their business using only inbound marketing techniques?
2. Business Model and Market:
HubSpot is facing an interesting market segmentation and targeting challenge. Who should HubSpot target: Owners versus Marketers and why? Make sure to include a brief analysis of the basic customer economics of Owners versus Marketers in your evaluation including churn, customer lifetime, monthly profit, and lifetime value. Assume a monthly profit of $250 for Owners and $500 for Marketers. From Table C: assume Large & Medium = Marketers and Owners = Small and Very Small.
Criteria
Formatting
Format –12 pt, double spaced–
Citations –should be Chicago style
Proper utilization of business terminology used in class/readings
Proper academic level
Organization of information
Grammatical and technical expertise
Synthesis of information
Have you properly synthesized information from the readings, class discussions, and outside resources? Are you able to effectively paraphrase content and link together ideas from different sources? To what extent are you using direct quotes?
Correct response?
Have you answered the answer correctly? Have you addressed all the key takeaways?
Overall analysis
A holistic assessment of the submission that will look at thought process, effort put into the submission, your insights, and ability to present and idea and successfully back it up with evidence.

For This or a Similar Paper Click To Order Now