Posted: July 5th, 2022

TOPIC: Personal Fitness

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TOPIC: Personal
Fitness – IHRSA
Document attached for infomation of Perosnal fitness IHRSA
Each project
installment must include a title page that has the name of the project topic in
it. Each of the five questions should be numbered and written out in its
entirety in the pages that follow. The entire document (all five questions,
combined, but not counting references) should be at least 600 words (12-point Times New
Roman font, double spaced), and include a separate references page. All content
must show direct application to the topic and exclude definitions of terms and
general explanations of generic marketing topics. The assignment should be
submitted as a Microsoft Word document.
When
completing an assignment for a given module, the student will assume the role
of marketing manager for the selected organization. All student responses must
be based on research. View the entire course textbook (all chapters) as a
resource for the assignment, meaning it may be necessary to locate
assignment-related material in chapters other than those corresponding with the
module in which the assignment is located. While the effort has been made to
ensure that all material necessary for assignment completion is found in the
textbook, contact the instructor immediately if information needed to complete
the assignment cannot be located in the textbook. The instructor will then
provide instructions on locating the required material. Quotes must be
minimized and long quotes (40 words or more) avoided. Outside sources to be
cited include scholarly marketing journals (Journal of Marketing, Journal of
Marketing Research, Journal of Consumer Research, etc.), practitioner
publications, and the course textbook. Assignments must be submitted though Turnitin.
Questions
Q1. Discuss
the use of marketing research to be used to gather information on present or
potential customers. Which forms of marketing research would be best in
gathering consumer information relating to the product/service? (Ch.4)
Q2. Explain several
external forces that affect the organization’s marketing planning and strategy.
(Ch.4)
Q3. Discuss the
aspects of the organization’s customer relationship management (CRM) program.
(Ch.5)
Q4. Explain which
consumer characteristics (personal, psychological, cultural, situational,
social) matter most in the purchase decision. (Ch.6)
Q5. Explain how the
product/service is positioned in the market. Quote or create a positioning
statement for the product/service and explain its rationale. (Ch.7)

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