Posted: September 16th, 2022
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Who are Zipcar’s target customers, what are their needs, and what core value does Zipcar provide its target customers?
2. Describe Zipcar’s strengths and weaknesses.
3. What environmental factors would make Zipcar an attractive acquisition for Avis?
Your answer to each question must be a minimum of 150 words in essay writing style. Use 12 font Times New Roman, double spaced, and one-inch margin on all sides. Your answers should rely on the chapter(s) that you have learned and/or your personal background and research and would be evaluated based on your understanding of the knowledge and the quality of your discussion and justification.
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