Posted: September 20th, 2022
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Assume you are the PROMOTION MANAGER for a media organization:
You have been hired because you have said you are a very creative
person and the media organization you work for is lacking good audience promotion
in your local market, regionally in the Richmond, VA area.
YOUR JOB is to develop an entire
promotion plan and scheme for a year for your media organization and EXPLAIN IT
FULLY, GIVING ALL DETAILS IN WRITING.
Use the various elements or
ingredients that are commonly used for a promotion plan and scheme such as
contests, cross- media & platform ads and promos, billboards, direct mail, clothing,
trinkets, etc. in your entire plan and scheme.
Remember a single contest or
promotional event is but one small faucet of an entire year promotion scheme and
WHAT ELSE would you plan to do to promote your station, network,
newspaper, or magazine in addition to a single contest or single promotional event
throughout the year using the elements noted above?
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