Posted: June 23rd, 2022
Using the CAGE and Hofstede model compare the differences between the UK and Chinese retail markets. How can your findings further influence the entry mode recommended for Marks and Spencer to enter the Chinese market.
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Using the CAGE and Hofstede model compare the differences between the UK and Chinese retail markets. How can your findings further influence the entry mode recommended for Marks and Spencer to enter the Chinese market.
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