Posted: February 16th, 2022
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Learning Goal: I’m working on a sports management case study and need an explanation and answer to help me learn.An article from the SportBusiness Journal has been posted for this week’s reading entitled “Verizon Steps into Rings, sponsors Team Handball”. The purposes for the assignment are to increase students’ awareness of news and issues related to sport sponsorship, and provide an opportunity to dissect current sponsorship activity. This assignment will be written from the perspective of the sponsor. Each written assignment should be no more than five (5) pages in length and include a discussion of:- The pros and cons of a deal-The fit between the sponsor and the property/event-Suggestions for maximizing the sponsorship deal-Additional question: Verizon is the first “non-endemic” sponsor for the National Governing Body of Team Handball. In your paper, address what “non-endemic” means and why this is so important for the NGB.When you are discussing the “pros” of a sponsorship deals reported in Street & Smith’s SportsBusiness Journal use the following categories to frame your ideas.
Benefits for the PropertyBenefits for the SponsorFinancial AwarenessIn-Kind TradeImage EnhancementMediaProduct Trial/Sales OpportunitiesImage AssociationHospitality OpportunitesAs part of your discussion explain whether a particular deal has the potential to provide the respective benefits to the property and the sponsor. A specific deal may not facilitate all the benefits for either party; in that case simply explain that in your opinion the deal does not provide a particular benefit.Note: In the case where a benefit may not be obviously associated with a particular deal that could provide an idea on how to maximize the deal for the property or sponsor.Your discussion of the “pros” of the deal is not limited to the benefits listed above. There are likely other benefits that may be unique to a particular deal, which should be included in your discussion.The discussion of fit should include an explanation of how (or whether) you think there is a fit between a property and a sponsor, and whether you think the fit between a property and sponsor is or is not reasonable.
Offer specific suggestions on how you think the property and the sponsor can experience maximum benefit from the sponsorship deal.
The questions posted for discussion should be answered as part of the written assignment. Where possible you may incorporate answers to the questions within the preceding sections. If answers to any of the questions do not “fit” within the preceding sections, be sure to include an additional section with your answer(s) to the questions.
Length: Your paper should be no more than 5 pages in length.
Formatting: Double-spaced, Times New Roman, 12-point font, APA format.
Sources: Please include at least five sources to support your claims. You can include the sources provided to you in the module if you wish.
Requirements: 5 pages | .doc file
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