Posted: July 9th, 2022
Visual appeal, in terms of how a product looks online or in a store as well as how it is advertised, can influence how a product is perceived and whether a consumer will purchase the product.
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Visual appeal, in terms of how a product looks online or in a store as well as how it is advertised, can influence how a product is perceived and whether a consumer will purchase the product. The stimuli are interpreted as people make meaning from the cues they perceive. Share a recent experience in which you were exposed to marketing stimuli for a product, attended to the stimuli, and interpreted the stimuli. What meaning did you make from each stimulus you noticed? How did your perceptions influence your purchase decision.
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