Posted: March 22nd, 2022
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What are the attributes of a good questionnaire? What are the main threats to the validity and reliability of data collected in a questionnaire? Select a specific research question and design a brief questionnaire for collecting useful and relevant information in order to analyse the research question.
You may find these two books very useful and you can acquire the references from them:
– Saunders, M, Lewis, P. and Thornhill, A. (2019): Research Methods for Business Students. (8th edition)
. Chapter 5: pp. 193-195 & 213-219
. Chapter 7: pp. 294-303
. Chapter 8: pp. 351-359
. Chapter 10: pp. 436-439, 442-451, 455-463 & 467-472
. Chapter 11: pp. 505-506, 516-518 & 540-542
. Chapter 12: pp. 581-592 & 601-607
. Chapter 13: pp. 638-644, 651-660 & 664-668
-Saunders, M, Lewis, P. and Thornhill, A. (2015): Research Methods for Business Students. (7th edition
. Chapter 5: pp. 181-183 & 201-207
. Chapter 7: pp. 274-283
. Chapter 8: pp. 330-335
. Chapter 10: pp. 390-394, 396-401, 404-413 & 416-420
. Chapter 11: pp. 439-440, 449-453 & 473-474
. Chapter 12: pp. 511-519 & 528-537
. Chapter 13: pp. 568-572, 579-587 & 590-594
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