Posted: September 24th, 2022

What are the cultural, political, and economic forces impacting their decision?

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M06: Written Assignment – International Opportunities (Participation in class is required) Due Sep 29 by 11:59am Points 70 Submitting a website url, a media recording, or a file upload Purpose:
Starbucks opened its first store in Tokyo, Japan in 1996, and today it operates 24,000 retail locations in 70 countries. The chain has grown exponentially during its lifetime. In the past 13 years, Starbucks scaled an industry leading digital offering spanning nearly 45 million Starbucks Rewards members in the U.S. and China. Since 1971, partners have been the catalyst of the Starbucks Experience. Rossann Williams, executive vice president, president North America, today reaffirmed Starbucks continued commitment to listen, learn and work together with partners to deliver real, measurable value for partners, customers and shareholders. Instructions:
Answer the questions below and discuss the factors that influence how Starbucks determines optimal international opportunities. Assignment should use APA formatting to cite references on the last page of your assignment. Answer the following questions:
How does Starbucks identify basic appeal?
Explain the considerations that Starbucks has in assessing the national business environment of China as it expands. What are the cultural, political, and economic forces impacting their decision?
How does Starbucks measure and select the market site? Why do you think Starbucks chose China?
What are some of the steps Starbucks must take in selecting the market or site for their new locations?
What secondary and primary research do you think Starbucks uses in their evaluation?
What are some examples of other companies that you believe have similar opportunities for expansion in the global market? Why? Requirements:
Format:
Written Assignment (MS Word or PDF): 600 Words or more.
MS PowerPoint/Google Slides: 8 pages: Cover, 1-slide per question (write your context in the notes (Links to an external site.), bullet points on the slides), reference page for citations. PowerPoint tips (Links to an external site.) for better presentations.
Video: 12 mins or more in length. Creativity is encouraged, make sure to use low light, you can be head clearly, dress professionally, look at your background, body language, practice before recording, your video looks professional in nature, and include your notes used to create your video.
Online presentation tips (Links to an external site.) for students.
APA requirements, grammar, etc.
Also, make sure to include supporting documentation for references in APA format. While you are not required to turn in a written report with your video, make sure your presentation is clear and your instructor can understand the material you are presenting. Also, you will need to attach a document separately for your citations in APA format as either a MS Word document or a PDF.
Need help? See our Writing Resources page for links.Links to an external site.
Did you review the rubric to see how you’ll be graded (it’s below, towards the end of this pages)? Submitting your Assignment- Submit your assignment using the “Start Assignment” button, upper right corner of your page.
Click the Choose File button and upload your file.
Click the Submit Assignment button to submit.
How do I submit an online assignment? (Links to an external site.)
Log out and back in, verify you have attached the correct assignment.
Not verifying it’s the correct assignment, could result in the assignment being considered late.
In class participation = 20% of the score.
Rubric
Written Assignment Rubric (1)
Written Assignment Rubric (1)
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeHow does Starbucks identify basic appeal?
10 pts
This criterion is linked to a Learning OutcomeExplain the considerations that Starbucks has in assessing the national business environment of China as it expands. What are the cultural, political, and economic forces impacting their decision?
10 pts
This criterion is linked to a Learning OutcomeHow does Starbucks measure and select the market site? Why do you think Starbucks chose China?
10 pts
This criterion is linked to a Learning OutcomeWhat are some of the steps Starbucks must take in selecting the market or site for their new locations?
10 pts
This criterion is linked to a Learning OutcomeWhat secondary and primary research do you think Starbucks uses in their evaluation?
10 pts
This criterion is linked to a Learning OutcomeWhat are some examples of other companies that you believe have similar opportunities for expansion in the global market? Why?
10 pts
This criterion is linked to a Learning OutcomeGrammar & Professionalism
Student’s should use proper grammar, punctuation, and spelling in their assessment, whether their format is written, a slide or a video presentation.
10 pts
Total Points: 70

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