Posted: November 15th, 2022
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The objective is to exercise critical, cultural thinking regarding the complex dynamics of consumer culture. Demonstrate your critical thinking in writing a 2 page paper relating this article to its topic (Social Movements in Markets and Society). First, describe the topic and explain its importance to consumer culture (40%). Second, analyze and discuss the treatment of the topic in that article (60%). Consider the author’s argument, use of evidence, and contribution.
You may find answering these questions to be helpful: What does consumer culture look like in this article? Why does it look like this? What specific social or historical events contribute to the production of consumer culture in this article? What are marketers/ consumers/ others saying versus doing? What are their interests and possible conflicts? Last, to advance your thesis/memoire—consider what questions and data would allow you to extend this paper.
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