Posted: October 10th, 2022

What is the purpose of data analytics in business?

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Students will choose a public company and then culminate their knowledge of business analytics into one final corporate financial decision document. Based on the research conducted, students will conclude the paper with a reflective analysis of which approach to financial decisions they would select and why, based on the research. Think about the following:
1. What is the purpose of data analytics in business?
2. The tools that are used for decision making and which tools you will use?
3. Understand the companies time series of their net income from the last few years, then forecast the future. Use the quarters for a more accurate time series and forecast. Use regression analysis for the forecast.
4. Discuss how optimization models and simulation models impact an organization. What are the advantages and disadvantages? – create an optimization and simulation model.
5. Finally, provide recommendations for the organization based on your findings.
Need 6-8 pages with graphs and charts separate. Should include an introduction and conclusion. APA formatted. Must include minimum of 6-7 peer-reviewed citations. Please provide the excel/SPSS files as well along with the report.

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