Posted: March 28th, 2022

w‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍rite about the challenges Birkenstock is facing and the opportunities they are missing. for opportunities, i think you can write about (1) the kids’ market and (2) relatable products. for the challenges they are facing, do some research (recent years challenges, not old ones), do bullet points.

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w‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍rite about the challenges Birkenstock is facing and the opportunities they are missing. for opportunities, i think you can write about (1) the kids’ market and (2) relatable products. for the challenges they are facing, do some research (recent years challenges, not old ones), do bullet points. 2-3 would be fine. mainly focus on the opportunities part. so for (1) kids’ market, I remember my brother used to wear crocs when he was learning how to walk, but his bone if not fully developed yet, so crocs made his foot grow in a bad way, and the doctor said he should stop wearing those until he’s 8 or 10 yrs old. I was thinking you could say things like Birkenstock could develop a branch line, a line only for kids to help their bone to grow the ri‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ght way (health issues). (2) related products. for this one you could write things like, talk about shoe charms or search on amazon, crocs charms would come up at first. So we could let the company to develop a relatable product to sell with their sandles/shoes. When people talk about this product they will immediately think of birkenstock shoes. you can give some of your own ideas too, but main focus is on how to use blue ocean strategy to create new opportunities for the company. after writing about the opportunities, write a little on how to gradually achieve the goal, like how to create this branch line and who are the target consumers, etc. you can read the reading, not a must-read, but I saw the professor post this on canvas suggested‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍.

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